Lemon was born in September of 2009 in Hawaii and San Francisco, and since has become a part of the underground subculture of street fashion in both communities. Based out of Hilo, Lemon has built a name on their originality, style, and quality. Every design printed is a piece of art, limited in number, and no design is ever printed twice. Lemon continues to define itself while gaining recognition across the globe.

Lemon stands for making something out of nothing. This message resonates with those who are leading the movement of new design, art, music, and culture that is manifested in the brand. While constantly expanding in meaning and growing as a brand with each release, Lemon continues to uphold the essence of the mindset which shaped its name.